eastern med intro map
HOT AND GETTING HOTTER

Tap into the Eastern Mediterranean food trend

This food region stretches from the coasts of Greece and Turkey, through Lebanon, Israel, Palestine, Syria and Jordan, all the way to Egypt and further into North Africa. Some call it the Middle East, while others refer to the Levant. Either way, it’s melting pot of flavours that are trending big time.

Your new flavouring toolbox

Trend reports say people want more of the Eastern Mediterranean food culture – more of the bold flavours, the vibrant ingredients, the sharing dishes and the plant-based originals. Tap into the major trend by using this new toolbox of flavourings.
  • Shawarma
    Shawarma Spice Blend

    Spice blend with all the taste notes you need to make a perfect shawarma. Unlike traditional shawarma blends, this one has a fresh twist of lemon.

  • Zaatar
    Zaatar Spice Blend

    Cherished blend of earthy spices, fragrant herbs and tangy sumac berries. Both black and white sesame seeds make this Zaatar visually appealing.

  • Tahini
    Tahini Sauce

    Sesame-based sauce and key ingredient in iconic Middle Eastern dishes. Compared to other tahini's, this is silky smooth and made with lemon juice.

  • Harissa
    Harissa Sauce

    North African chili sauce that brings generous warmth and depth of flavours. Because it’s pourable and ready to serve, this harissa is different.

  • Preserved Lemon Paste
    Preserved Lemon Paste

    The sunny taste of pickled lemons in a convenient paste format. Rare product with outstanding reviews, much thanks to its balanced taste.

  • Chermoula Pesto
    Chermoula Pesto

    Paste combining loads of fresh herbs for a rich taste. This one-of-a-kind pesto is made with classic chermoula herbs, but no cheese or nuts.

SELLING POINTS
SELLING POINTS

These products are

✅ Eastern Mediterranean flavourings with a twist.

✅ Easy to find at your regular wholesaler(s).

✅ Suitable to use in several ways for multiple menu items.

✅ Perfect for all skill levels and types of food outlets.

✅ Developed and customised for professional kitchens.

Many ways to use and pair

Every product in this range is like a Swiss Army knife of flavouring. Here are some examples with the Harissa Sauce to showcase product versatility.
  • Cook greens in crushed tomatoes
    Cook greens in crushed tomatoes and Harissa Sauce to make a shakshuka.
  • Mix Harissa Sauce
    Mix Harissa Sauce with Greek yoghurt and serve with lamb kebab.
  • Season ground beef
    Season ground beef with Harissa Sauce to make Shawarma Tacos.
  • Just serve the Harissa Sauce
    Just serve the Harissa Sauce as topping or dip.
How to refresh the menu
CLASSICS, FUSIONS AND SIDES

How to refresh the menu with Eastern Mediterranean flavours

Whether you want to re-create classics like shawarmas or refresh contemporary favourites like burgers, you have come to the right place. Have a look at this selection of recipes with flavours from the Eastern Mediterranean.

PP KTEMT Playbook
MORE INFO AND INSPO

Browse the Eastern Mediterranean playbook

Get more insight in the Eastern Mediterranean food culture, tips on drink pairings, product hacks, foodie folklore and fun facts.

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