
NEW IDEAS
How to refresh the menu with Eastern Mediterranean flavours
89% of the consumers say they like Eastern Mediterranean flavours. And 86% wants to eat more Eastern Mediterranean food when going out. These numbers indicate great potential from a business point of view. Here are some ideas on how to put Eastern Mediterranean classics, fusions and sides on the menu.
8 reasons why Eastern Mediterranean food is trending
Incredible flavours, plant-based delights and powerful ingredients have made Eastern Mediterranean food a top trend.
Boost the menu with sauces and sides
Choose a couple of fresh additions that enhance both classic and contemporary plates.

The products that make it happen
This collection gives you the keys to create bold and flavourful dishes with ease. Explore the products ranging from rich spice blends to aromatic sauces – and bring another dimension to your menu.
Re-create the classics
Bring the bold flavours of the Eastern Mediterranean to your menu with treasured dishes that never go out of style.
Refresh your bestsellers
Elevate your menu favourites with the vibrant flavours of the Eastern Mediterranean, adding a fresh twist to familiar dishes.

MORE INFO AND INSPO
Browse the Eastern Mediterranean playbook
Get more insight in the Eastern Mediterranean food culture, tips on drink pairings, product hacks, foodie folklore and fun facts.