NEW IDEAS
How to refresh the menu with Eastern Mediterranean flavours
89% of the consumers say they like Eastern Mediterranean flavours. And 86% wants to eat more Eastern Mediterranean food when going out. These numbers indicate great potential from a business point of view. Here are some ideas on how to put Eastern Mediterranean classics, fusions and sides on the menu.
1. Bold flavoursThings like sumac, zaatar, tahini, pomegranate and labneh add depth and excitement to modern menus.
2. Fresh ingredientsDishes packed with vibrant and diverse ingredients appeal to foodies and make a mark in social media feeds.
3. Wellness appealThe meze style of eating is all about sharing plates and social dining, which has gained popularity in restaurants.
4. Sharing compatibleThe meze style of eating is all about sharing plates and social dining, which has gained popularity in restaurants.
5. Increased globalizationMore people are traveling to Eastern Mediterranean destinations, bringing back a love for the food.
6. Street food boomStreet food items, like shawarma and kebab are now widely available, offering affordable yet delicious options.
7. Vegan-friendlyDishes like hummus, tabbouleh and falafel are plant-based by default, appealing to a wide audience.
8. Sustainable cookingThis food culture emphasises local and seasonal produce, aligning with the sustainable food movement.
The products that make it happen
This collection gives you the keys to create bold and flavourful dishes with ease. Explore the products ranging from rich spice blends to aromatic sauces – and bring another dimension to your menu.
MORE INFO AND INSPO
Browse the Eastern Mediterranean playbook
Get more insight in the Eastern Mediterranean food culture, tips on drink pairings, product hacks, foodie folklore and fun facts.